One Good Thing is world's first snack and protein bars with a 100% natural, edible coating. The brief was clear, to create a simplified brand solution to shift the current treatment towards a more athlete-focused sports such as cycling and trail running. No frills, no cluuter, just type, form and space. The look is bold, yet approachable and uses the innovative product as the hero for the logo – a brand identity that stands out against competitors, with a move to a simplified logo and identity that speaks to sports enthusiasts on their level.