TotalEnergies x HJC

We adapted the previous design based on the client's brief - something retro, bold and unique, that stands out in a colourful peloton.

HJC Sports and Team Total Energies required a bold new design for their 2025 Tour de France helmet. Using refreshed clothing design cues, we adapted the designs to work across the helmet, with branding identifiable from a distance and through TV screens, as well ensuring the designs complied with the standards set out by the cycling governing body. A unique feature was the individual rider numbers painted into the design, rather than an applied decal as with other teams, creating a retro racing livery aesthetic which stood out in a crowded peloton.