J.Laverack Bicycles

J.Laverack Bicycles is a premium bespoke titanium bike company based in Rutland, UK. We have worked closely with J.Laverack over a number of years to deliver high-quality imagery and film to bring their unique customer builds to life, engage their online audiences and grow their social media presence in a competitive market.

J.Laverack's collaboration with Aston Martin to create the .1R - the world's most bespoke bicycle - also provided an opportunity to work closely with the two brands to produce content deserving of this groundbreaking bicycle.

J.Laverack Aston Martin .1R – for this project we filmed inside The Provender Store, a Victorian train yard building undergoing a renovation to provide an industrial backdrop to the .1R, providing a contrasting yet complimentary environment that would allow the bicycle to shine on screen. We added some light touch tracked graphics to call out specific features on the machine.

J.Laverack Speedform Concept – we created a short brand video to launch this new model, a fully 3D printed titanium frame, full of cutting edge technology that was mirrored in the video treatment.

At the core of J.Laverack's YouTube channel growth is the regular content of new bike day videos, showcasing the very best bespoke customer bicycles. While the format largely stays the same, the challenge is in finding new ways to hook existing subscribers and offer them something new as well as retaining the brand's values to attract new followers and convert those views into sales.